I am Radu "The Violin Guy", a local Dallas musician and DJ providing wedding and event music services in the Dallas -Ft Worth area as well as nation wide. I have been exhibiting with the Dallas Bridal Show ( Bridal Shows Inc ) since 2007 and have seen my business grow over night due to the leads and clients that I met at the show. From talking directly with brides to connecting with event planners and networking with industry professionals, this show has really made its mark and convinced me to renew year after year.
As I was expanding my business and I was performing more and more nationwide, I started looking into the same type of advertising in other states and cities across US, only to realize how precious and fragile our wedding market is in Dallas. Everywhere else I went I have come across the situation of clients not being interested into booking the vendors at the show because they have already booked all they needed at other bridal shows before. The amount of shows per weekend in these cities was so high, that it result in a low number of brides attending a bridal show, and even fewer actually looking to book a vendor. Most of the times it was just a fun activity. This led to wedding vendors spending a hefty amount of money on the space advertised in the booth with no leads and no success. Time was consumed for all the vendors, money was spent and more - we as vendors realized soon enough that the bridal shows done there were done as a business and profit from the VENDORS, and not to bring clients to the vendors as it should be , and the primary reason why vendors were attending the show in the first place - to meet clients. My conclusion is that the higher the number of bridal shows, the less the result of actual potential clients for the vendors. Less is more.
Dallas Bridal show has been the leader in the Dallas' wedding industry for 25 years for the main reason that it brought the best of the vendors to the clients, and the right amount of clients to the vendors. There has never been a "slow" show for anyone, because DBS has targeted correctly and professionally towards both the client and the vendor. I as a wedding vendor do not encourage any other "small" bridal shows in the city, because the real results will only come from a professional bridal show, well organized, well targeted and most of all - popular and well advertised in the city. You can't go watch a show no one has heard of and expect to sell to thousands. Keeping a small but well defined number of bridal shows in Dallas will serve the vendors and the clients better, because you can find everything you need in one place. And with Dallas Bridal Show serving all the major areas in Ft Worth, Plano, Irving & Allen there is no doubt everyone will stay in business, as well as find the perfect vendor in one place.